Pay per Click Advertising – Increase your Visibility
15th November 2018 @ 10:00 am - 1:00 pm
This intensive half day workshop, hosted by the Department for International Trade, is packed full of great strategic and tactical advice on how to ensure that your business makes more money online through Pay Per Click (primarily focused on Google Ads).
Both theoretical and practical, this course takes you from beginner / intermediate level understanding of PPC and you will leave knowing the following:
- Digital Marketing in the real world
- 10 Steps to ensuring Google Ads success
- The anatomy of Google paid search advertising (understanding the options available)
- Identifying and selecting the right keywords
- How to build a Google Ads account
- How to measure and continually improve
This is a great opportunity to access free training through the partnership between The Department for International Trade in the East of England and Footprint Digital.
The workshop is perfect for those that have an existing Google Ads account that they want to improve or for those that are entirely new to the discipline.
The workshop is delivered by Footprint Digital who believe that there is nothing people can’t achieve and help clients make more money online.