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Improve and Internationalise your SEO Strategy

18th September 2018 @ 10:00 am - 1:00 pm

The Department for International Trade’s intensive half-day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money through SEO.  

Search Engine Optimisation enhances your search engine ranking position; boosting organic traffic and brand awareness.  When exporting, it is important that your website is easy for potential clients to find and promotes trust in your brand. SEO internationalisation allows your company to interact with wider global audiences and reach the right visitors with the right messages.

This theoretical and practical course will leave you with knowledge of the following:

  • Why you need Google and why Google needs you
  • How search engines work
  • Setting online objectives and goals
  • The 8 steps to keyword research
  • Google Global Market Finder
  • Understanding local search trends
  • International targeting and keyword success using Google Console

This is a great opportunity to access free training through the Department for International Trade East of England Team’s partnership with Footprint Digital.

There are over 2 billion consumers online around the world, how many are finding your company?

Book your place

*This course is not suitable for agencies or intermediaries. In situations where many companies wish to attend, only one representative from each company will be able to attend.