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Improve and Internationalise your SEO Strategy

6th December 2018 @ 9:30 am - 1:00 pm

This intensive half-day workshop, hosted by the Department for International Trade alongside Footprint Digital, is packed full of great strategic and tactical advice on how to ensure that your business makes more money through SEO.

Search Engine Optimisation enhances your search engine ranking position; boosting organic traffic and brand awareness. When exporting, it is important that your website is easy for potential clients to find and promotes trust in your brand. SEO internationalisation allows your company to interact with wider global audiences and reach the right visitors with the right messages.

This theoretical and practical course will leave you with knowledge of the following:

  • Why you need Google and why Google needs you
  • How search engines work
  • Setting online objectives and goals
  • The 8 steps to keyword research
  • Google Global Market Finder
  • Understanding local search trends
  • International targeting and keyword success using Google Console

This is a great opportunity to access free training through the Department for International Trade East Team’s partnership with Footprint Digital.

Book your place