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Excel at Exhibitions Part 1: Preparation and Planning (Webinar)

2nd May 2019 @ 10:30 am - 11:30 am

Exhibiting at trade shows can be a large commitment, but with a well-constructed exhibition plan your business can get a high return on investment. DIT in the East of England has partnered with Malcolm Johnston from Re-Formation Associates to bring you a webinar looking at the key stages of exhibition preparation.

The webinar will cover:

  • How an exhibition can fit into your overall marketing strategy
  • Researching trade shows and how to find the right fit for your company
  • Developing SMART objectives
  • Pre-show promotion and account management
  • Creating your stand and promotional materials for the exhibition

Register for webinar


This webinar is part 1 of the ‘Excel at Exhibition Series’ being run by the Department for International Trade in the East of England. Also running in this series:

  • Excel at Exhibitions: Capitalise on your Attendance (Webinar), led by Steve and Nichola Reeder from ProExTra on Wednesday 15th May at 10:30-11:15. To register your interest click here.
  • Excel at Exhibitions Part 3: Maximising your Return on Investment (Workshop), Wednesday 12th June 09:30-15:00 at Newmarket Racecourse. To register your interest click here.