
Excel at Exhibitions Part 1: Preparation and Planning (Webinar)
2nd May 2019 @ 10:30 am - 11:30 am
Exhibiting at trade shows can be a large commitment, but with a well-constructed exhibition plan your business can get a high return on investment. DIT in the East of England has partnered with Malcolm Johnston from Re-Formation Associates to bring you a webinar looking at the key stages of exhibition preparation.
The webinar will cover:
- How an exhibition can fit into your overall marketing strategy
- Researching trade shows and how to find the right fit for your company
- Developing SMART objectives
- Pre-show promotion and account management
- Creating your stand and promotional materials for the exhibition
This webinar is part 1 of the ‘Excel at Exhibition Series’ being run by the Department for International Trade in the East of England. Also running in this series:
- Excel at Exhibitions: Capitalise on your Attendance (Webinar), led by Steve and Nichola Reeder from ProExTra on Wednesday 15th May at 10:30-11:15. To register your interest click here.
- Excel at Exhibitions Part 3: Maximising your Return on Investment (Workshop), Wednesday 12th June 09:30-15:00 at Newmarket Racecourse. To register your interest click here.