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Excel at Exhibitions Part 2: Capitalise on your Attendance (Webinar)

15th May 2019 @ 10:30 am - 11:30 am

You’ve prepared for your exhibition, but how do you make sure that you stick to your exhibition plan and use your time effectively once you’re at the event?

DIT in the East of England has partnered with ProExTra for this webinar to help make sure you capitalise on your attendance at exhibitions.

The webinar will give an overview of:

  • First impressions count – Why opening lines are crucial to success
  • Hardsell Hanks and Wallflower Wilmas – Recognising your squad
  • Who’s visiting your stand – From tyre kickers to interested browsers
  • Capturing leads – How and what
  • Preparing for Cost of Objectives (COO), Return on Objectives (ROO) and Return on Investment (ROI) – why SMART objectives matter

Register for webinar


This webinar is part 1 of the ‘Excel at Exhibition Series’ being run by the Department for International Trade in the East of England. Also running in this series:

  • Excel at Exhibitions Part 1: Preparation and Planning (Webinar), led by Malcolm Johnston from Re-Formation Associates on Thursday 2nd May at 10:30-11:15. To register your interest click here.
  • Excel at Exhibitions Part 3: Maximising your Return on Investment (Workshop), Wednesday 12th June 09:30-15:00 at Newmarket Racecourse. To register your interest click here.