Conduct Effective International Market Research (Webinar)
10th October 2018 @ 10:30 am - 11:30 am
Conducting effective market research is vital when developing an international export strategy. Hosted by the Department for International Trade in the East of England, this is an essential webinar for creating a well-structured and objective market research plan, allowing you to make good international decisions for your business.
Understanding your target market and audience is key when looking to export your product or service. However, are you asking the right questions and producing reliable information? Led by Ximena Florian from the Department for International Trade, this webinar will provide practical advice on the key steps of market research.
The webinar will cover:
- How to approach market research
- Research variables
- Indicators to prove and reject a hypothesis
- Research tools
This webinar is suitable for companies looking to explore their overseas potential and for those who want to ensure they have a thorough approach when conducting their market research.
Why join this webinar?
By undertaking successful market research, businesses can gain a better interpretation of market findings allowing them to objectively assess market opportunities and challenges. This can then provide the foundations for efficient country selection and subsequent implementation of market entry strategies.