Capturing International Opportunities using Google Analytics
16th October 2018 @ 9:00 am - 1:30 pm
Who is visiting your website and how can you utilise this information? Google Analytics answers these questions, making it one of the most powerful tools available to businesses. Through providing insights into visitors, this tool is essential to analyse and monitor traffic on your website.
This practical, hands on workshop delivered by the Department for International Trade (DIT) will show you who is visiting your website and what they are looking for. This free tool is particularly important if you are targeting foreign markets as you can see clearly who to target, whether your marketing strategies are working and which areas of your website are attracting attention.
DIT East of England has teamed up with Socialb for a 3-hour session designed for anyone new to, or rusty on Google Analytics. A maximum of 12 places ensures a supportive and practical session.
What will you learn?
- Who your website audience is and how they interact with your website
- How to set goals for your website
- How to track campaigns and measure the effectiveness of advertising
- How to create customised reports and dashboards
Why should you attend?
Understanding and utilising Google Analytics is critical to creating a website which drives sales and increases the visibility of your company, particularly when starting to explore overseas opportunities. This workshop will provide you with the tools and knowledge to create informed marketing strategies to grow and expand your business.