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Alibaba Gateway to Growth

24th February 2021 @ 9:30 am - 25th February 2021 @ 3:00 pm

Join this virtual summit as Alibaba Group examine what it takes to succeed in China and explore how technology can enable you to grow your business internationally.

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As the world’s fastest growing consumer market – and the only major global economy to grow last year – China offers enormous potential for British, Nordic and Dutch businesses. The country has a burgeoning middle class of 400 million people who have strong spending power and a taste for quality international goods.

The two-day programme will include opportunities to:

  • Listen to Alibaba leaders and industry experts discuss the latest trends and innovations from China
  • Hear from European businesses as they share their experiences and key learnings for building a successful China strategy
  • Choose from a selection of practical workshops targeted to your business needs, led by Alibaba businesses and partners
  • Meet 1:1 with Alibaba business development teams and regional partners (through our virtual expo stands) to discuss routes to market

The two-day agenda will blend fast-paced thematic sessions, tailored workshops and 1:1 meetings (through our expo stands), providing you with the market insights and practical knowledge to grow your business in 2021. The event will run from 9:30am – 3pm GMT each day. The full agenda will be published closer to the event, with highlights to include:

Understanding the China Opportunity:

This opening session will bring together different perspectives – from Alibaba senior leadership to successful northern European businesses – to demystify the current market opportunity in China.

Livestream Commerce in 2021:

Dive into the biggest trend shaping ecommerce in China right now, and learn how you can use this tool to build your following, gain customer feedback and ultimately drive sales.

Connecting to Chinese Consumers: 

How are brands creating richer online experiences for their customers in China? Gain insights into digital savvy Chinese consumers and hear from brand leaders who are turning shoppers into fans.

The Future is Now:

Learn how China is reimagining retail, payments and digital experiences, and what this means for your future growth.

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