Ahead of the Tokyo Games, East of England company CMR Surgical has announced it has signed a gold-tier partnership with ParalympicsGB. The sponsorship is set to run for four years over the Tokyo, Beijing and Paris games and will see CMR supporting the team with a campaign to celebrate the power of human ability.
CMR Surgical (CMR), the global company that has developed the next-generation surgical robot Versius®, announced it has signed a gold-tier partnership with ParalympicsGB. As the team’s Official Medical Device Partner, CMR Surgical will launch an internal and external campaign called ‘human skill, redefined’ that aims to challenge perceptions around human ability.
CMR is committed to making surgery better for patients around the world – bringing the benefits of minimal access surgery (otherwise known as keyhole surgery) – to everyone that could benefit. The partnership with ParalympicsGB allows CMR to showcase the inspirational people – across sport and surgery – who redefine skill and those who make the impossible, possible.
The sponsorship will involve a multi-channel campaign which will include print and digital advertising, paid social and PR as well as internal employee engagement activities.
The partnership comes with plans for the rescheduled Tokyo 2020 Paralympic Games intensifying with ParalympicsGB expecting a team of around 240 athletes to compete in 19 sports including newcomers Taekwondo and Badminton.
ParalympicsGB captured the imagination of the British public at London 2012 winning 120 medals in front of sell-out crowds with countless memorable performances.
The team eclipsed that performance at Rio 2016 winning an outstanding 147 medals including 64 golds to finish second in the overall medal table. The rescheduled Tokyo 2020 Paralympic Games will be staged from 24th August to 5th September.
About the British Paralympic Association and ParalympicsGB
The British Paralympic Association is the National Paralympic Committee for the UK, responsible for the promotion of the Paralympic movement in Great Britain and selecting, entering and funding the Great Britain and Northern Ireland Paralympic team.
ParalympicsGB is the Great Britain and Northern Ireland Paralympic Team competing at the summer and winter Paralympic Games. We know that the outstanding performances of our athletes have a powerful impact on the British public and can shift perceptions of disability in society, helping to inspire a better world for disabled people.
The BPA would like to thank the National Lottery, UK Sport and our Gold Partners adidas, Allianz, bp, British Airways, CMR Surgical, Dreams, Hogan Lovells, Mondelēz International, Nestlé Cereals UK, Sainsbury’s, Toyota, Virgin Media, and our Partners asos, Citi, Papa John’s and Sir Robert McAlpine for their support.
Further details are available at https://paralympics.org.uk/
About CMR Surgical Limited
CMR Surgical (CMR) is a global medical devices company dedicated to transforming surgery with Versius®, a next-generation surgical robot.
Headquartered in Cambridge, United Kingdom, CMR is committed to working with surgeons, surgical teams and hospital partners, to provide an optimal tool to make robotic minimal access surgery universally accessible and affordable. With Versius, we are on a mission to redefine the surgical robotics market with practical, innovative technology and data that can improve surgical care.
Founded in 2014, CMR Surgical is a private limited company backed by an international shareholder base.