Agri-tech trader wins first deal in Africa worth £800k

Ethical commodities trader Aspuna Group Ltd. secured an agri-processing deal in Nigeria worth £800k, with support from the Department for International Trade (DIT) in the East of England.

Founded in Cambridge, Aspuna was initially set up to export commodities including starch to Europe. However, they discovered the demand for its products was 20% higher in local African markets.

Aspuna reviewed its business model and used its agricultural project development expertise to establish a joint venture in Nigeria. With their client, Aspuna designed and implemented the first of three new agri-processing projects.

Aspuna benefited from tailored support from one of DIT’s International Trade Advisers.

This venture was the business’ first export success, harnessing African capabilities in production and processing via a social impact business model.

”The Department for International Trade is an essential part of our eco-system. It provides us with a trusted channel to reach new clients in Sub-Saharan Africa.”

Aspuna benefited from tailored support from one of DIT’s International Trade Advisers. This support included delivery of a comprehensive export strategy, a review of Aspuna’s website and online presence, introductions to DIT’s Nigeria office and the sharing of local agricultural sector contacts with the company.

Maria Yassin-Jah, Co-Founder of Aspuna Group Ltd., said:

“The Department for International Trade is an essential part of our eco-system. It provides us with a trusted channel to reach new clients in Sub-Saharan Africa and provides us with advice on all trade-related matters.”

Thinley Topden, DIT’s Head of Region in the East of England, said:

“The success of Aspuna Group Ltd. in Nigeria is an example of the opportunities available to agri-tech businesses in Africa. Exporting plays a vital role in the UK’s economy, and our department is committed to supporting businesses explore new markets across the globe.

“I would urge companies in the East of England to contact us to see how we can help grow your business overseas”


Exemplas Trade Services Ltd (ETSL) has delivered the contract for the Department for International Trade (formerly UK Trade and Investment) in the East of England for almost a decade.

For more information on how we can support your business in exporting overseas, get in touch.