boostball essex export

Healthy snack business lands £2 million deal in Canada

Award-winning healthy protein snack business Boostball, from Essex, secures deals worth £2 million to sell its whole range of protein energy balls, nut butters and powders in Canada.

Founded in 2014 and located in Leigh-on-Sea, the business will sell its products through the century-old Canadian grocery chain Sobeys from January 2021 and through distributor Grey Jay, which resulted in £35,000 worth of business in October alone.

Boostball Sales Director Francesca Kerr said:

“All our protein snacks are made with seven raw cold pressed ingredients, contain key vitamins and minerals and taste amazing.

“We manufacture everything in our Essex factory and adhere to strict health and safety practices, which is important to our Canadian customers.

“Our international trade adviser helped us create an export strategy, strengthen our digital presence and develop our packaging labels in French, which is why we can sell across Canada.

“We are excited about expanding in Canada, these deals are just the beginning as we plan to set up a factory there too.”

The Department for International Trade (DIT) helped the business secure Tradeshow Access Programme (TAP) funding to attend the ISM trade show in Germany in February 2020. It is regarded as one of the world’s leading trade fairs for confectionery and snacks, and it was here that the business met new customers.

After securing the Canada deal, Boostball hired two new staff members and now sells in 25 countries. International sales now account for 15% of its
£1 million annual turnover.

Consumers in Canada will have access to Boostball’s low-carbohydrate keto range, already sold throughout the UK in Boots, Holland & Barrett and soon to be launched in another large UK supermarket chain from
February 2021.

This agreement provides continued tariff-free access for 98% of all UK products exported to Canada.

Head of Trade for DIT East of England, Alan Pain, said:

“I’m delighted that East of England businesses like Boostball are making great strides in Canada and welcome the opportunities this trade agreement
will give to the region’s economy, by helping local businesses export to Canada.

“I would encourage businesses in the East of England to contact our team to see how we can help you discover exciting export opportunities in Canada and elsewhere to grow your business internationally.”


Exemplas Trade Services Ltd (ETSL) has delivered the contract for the Department for International Trade (formerly UK Trade and Investment) in the East of England for almost a decade.

For more information on how we can support your business in exporting overseas, get in touch.