Exhibitors from Suffolk and Norfolk businesses at Horecava

Norfolk and Suffolk producers harvest Dutch leads

Norfolk and Suffolk food and drink producers are harvesting great leads following a trade mission to the Netherlands last week.

A total of 18 producers have gained substantial interest and business leads while attending Horecava – one of Europe’s largest hospitality trade shows which is held every January in Amsterdam, the Netherlands.

This is the result of working closely with representatives of Norfolk County Council, Suffolk County Council, Department for International trade (DIT), New Anglia Local Enterprise Partnership and the Lively Crew on exporting, investment and business support. Over the past year, Norfolk and Suffolk’s economic development and inward investment officers have brokered links with key Dutch partner organisations and has organised trade visits to the region.

The companies that took part in the trade mission are included Yare Valley Oils, Great British Cake Co, Freshpac (Due Fratelli), Taste of Suffolk, Stokes Sauces, Zinger (James White Drinks), Sisserou Rum, plus many more.


“The Horecava event has enabled us to show case our products alongside some of the region’s best producers to markets which otherwise would have been more difficult to enter into.”


Jason Salter, Operations Director from Freshpac (Due Fratelli) in Halesworth, said: “The Horecava event has enabled us to show case our products alongside some of the region’s best producers to markets which otherwise would have been more difficult to enter into.”

Everyone involved during the exhibition showed a high level of enthusiasm and pulled together to show that this region has a lot to offer. Despite the current political and economic uncertainty in the UK at the moment, the Department for International Trade and New Anglia has fully supported everyone involved and we are now making some exciting new contacts in Europe. A very exciting show to be part of.”

Man trying products at Horecava

The exhibition was also successful for Rendlesham-based company Nonsuch Shurbs too, with their founder Dave Steward announcing that the company have recently secured a listing with a premium retail chain in Amsterdam, and are now talking to three other potential distributors in the Netherlands.

Norfolk and Suffolk’s food and drink sector is a significant contributor to the UK economy with trade in food, drink and agriculture worth £3.9 billion. With only 2% of the UK’s population, it produces 11% of its food and drink. It is the UK’s most productive and profitable farming area, with a substantial and valuable supply chain.

“Together with the councils and DIT we identified the Netherlands as a trade partner with major growth potential” said Doug Field, Chair of New Anglia Local Enterprise Partnership. “It’s incredibly encouraging that the Dutch hospitality sector, wholesalers and supermarkets are taking such a keen interest in our products with the intention to import them. Norfolk and Suffolk is well placed as Europe’s eastern gateway to the UK. It is a food lover’s paradise with a strong agricultural heritage and a long history of innovation, much of it intertwined with Dutch know-how. We’re looking forward to building on this success and helping our food and drink sector expand internationally.”


This is a great example of the Department for International Trade, New Anglia LEP and the two county councils combining resources and working together to support local food and drink companies to do just that by attending an important trade show in the Netherlands.


Thinley Topden, Acting Head of the Department for International Trade East of England, outlined the importance of collaborating to help businesses in the region: “Trade shows can often be a good way to find customers, analyse the competition and assess demand for your products and services.  This is a great example of the Department for International Trade, New Anglia LEP and the two county councils combining resources and working together to support local food and drink companies to do just that by attending an important trade show in the Netherlands.”

We are continuing to work with the companies that attended Horecava and with over 30 International Trade Advisers in the East of England, we can offer personalised support for other companies looking to export their goods and services. So don’t hesitate to get in touch.”

Exemplas Trade Services Ltd (ETSL) has delivered the contract for the Department for International Trade (formerly UK Trade and Investment) in the East of England for almost a decade.

For more information on how we can support your business in exporting overseas, get in touch.