Man making beer at Elgoods brewery

Wisbech beer to hit shelves in Argentina

Wisbech-based Elgood’s Brewery expects to double its international sales in the next 12 months by tapping into the global demand for high-quality British beer. Thanks to a distribution deal in Argentina, the business will export an additional 20,000 more pints of beer over the next year.

The family business was founded over 200 years ago but only started selling its products overseas three years ago when it saw first-hand the global thirst for British beer.

The brand already exports to ten countries worldwide including the US and Italy and is now in the final stages of agreeing a distribution deal with an importer in Argentina. The deal will see its beers stocked in a range of bars, restaurants and stores in the country, and will mark the brand’s first entry into the South American market.

The company was first introduced to potential buyers from Argentina at a ‘Meet the Buyer’ event hosted by the Department for International Trade (DIT) as part of its Exporting is GREAT campaign.


“We’re still relatively new to exporting and international orders only make up a small percentage of our sales. But this is an area of our business we’re looking to grow as we’ve already really felt the benefits that overseas trade can bring.”


Elgood’s Brewery has worked with government trade advisers since it first started exporting in 2015 and has since attended four trade missions with DIT to Spain, Argentina and Chile.

Marcus Beecher, Sales Director at Elgood’s Brewery, said: “We’re still relatively new to exporting and international orders only make up a small percentage of our sales. But this is an area of our business we’re looking to grow as we’ve already really felt the benefits that overseas trade can bring.

“We’re aiming to have our beers in Argentina in the next six months and our next target market is to expand in Asia, particularly Japan. Exporting can be a big commitment for smaller firms like ours, which is where the help of expert organisations like DIT can really come in handy.

“When we first started exporting, we found it difficult to source reliable buyers and were responding to international enquiries on an ad-hoc basis without any real direction. Since working with DIT, we’ve streamlined our exporting plan and attended many one-to-one meetings with buyers from around the world. Nothing beats having the opportunity to meet buyers face to face so they can taste our beers and learn about our unique brewing process. If we can do it, so can many other local firms.”

Alan Pain, DIT’s Head of the East of England, said: “Elgood’s Brewery is a great example of a local business that’s taken advantage of meeting potential overseas buyers face-to-face to showcase its products. Its delicious beers are now being sampled around the world, and the brewery is reaping the rewards.


“Nothing beats having the opportunity to meet buyers face to face so they can taste our beers and learn about our unique brewing process. If we can do it, so can many other local firms.”


“British-stamped food and drink has a global reputation for its high quality and, as demand for craft beers and ales continues to increase across the world. It’s the perfect time for other local breweries to consider overseas markets for their growth plans.

“Of course, exporting isn’t without its challenges. Language barriers, tax and regulations all need to be considered in the first instance. However, businesses don’t have to go through this process alone. That’s why we have 30 International Trade Advisers based in the East of England to help firms either begin their exporting venture or growth their international footprint.”

Exemplas Trade Services Ltd (ETSL) has delivered the contract for the Department for International Trade (formerly UK Trade and Investment) in the East of England for almost a decade.

For more information on how we can support your business in exporting overseas, get in touch.