Woman holding handbags

Bury St Edmunds fashion brands aims its sights on Asian marketplace

Jardine of London, a luxury handbag manufacturer, has boosted its overseas sales by 10% since launching its e-commerce site and is now looking to target Asia for further international growth.

The Bury St Edmunds fashion brand produces leather handbags in a range of designs and colours. The company also makes bespoke products and has designed unique bags for A-list celebrities including Emma Watson, Keira Knightley and Dame Judi Dench.

The business has been selling its products overseas since its launch in 2015 and currently exports to Australia, Switzerland and the U.S. From autumn, the company will begin exporting its products to Asia with its new style of handbag, created specifically for the Asian market.

The international expansion plans come following support from the Department for International Trade (DIT), which helped the business source potential buyers and offered advice on the company’s export strategy to Asia.


“Jardine of London is a leading example of what can be achieved when you tap into markets overseas.”


Mary Jardine, founder of Jardine of London, said: “Exporting has always been at the heart of our business model as we were initially planning to launch our brand in Asia before anywhere else. However, we decided to build our reputation domestically first so we could approach potential overseas buyers with an already established and trusted brand.

“We’ve found trading with the U.S. and Europe complementary to our existing operations, given the fact that many of our buyers speak English. The Asian market, with its different languages and complex business culture, will be more of a learning curve. We’ll be relying for support and guidance from DIT as we work towards getting our products to Asia this year.


“The Asian market, with its different languages and complex business culture, will be more of a learning curve. We’ll be relying for support and guidance from DIT as we work towards getting our products to Asia this year.”


“The best advice I could give to a company looking to export for the first time is to do your research. It’s a balancing act between complying with legal requirements for your target market, finding the right buyers and navigating business culture. But with the help of DIT, you can reap the rewards. If we can do it, so can many other local firms.”

Alan Pain, Regional Director, East of England, Department for International Trade, said: “Britain has a global reputation for quality and excellence overseas and it’s great to see established brands in the East of England like Jardine of London target new international markets as part of its growth plans.

“The benefits of exporting are huge. Businesses that sell their products overseas are more profitable, resilient and successful. Jardine of London is a leading example of what can be achieved when you tap into markets overseas.

“We’re proactively encouraging firms to export their products to maximise on this growing trend. We have more than 30 International Trade Advisers in the East of England that can help businesses navigate the entire exporting process.”

For more information on how we can support your business in exporting overseas, get in touch.