Lazarus training performing training excerise

Lazarus Training targets Bangladesh in new exporting drive

Lazarus Training, an Essex-based first aid training provider, is looking to consolidate its presence in Africa and expand its international footprint in Asia as part of its new exporting plan.

The company, headquartered in Leigh-on-Sea, provides a range of first-aid and medical courses ranging from maritime first-aid to hostile environment training.

Established in 2011, the business initially worked for organisations based in England, but quickly expanded its reach. Lazarus Training now trains delegates in a number of Asian and African countries including Afghanistan, Pakistan and Kenya.

Recognising the potential for further growth, the company is now looking to expand its operations to Bangladesh through exploring opportunities to provide training services to the Bangladeshi Police Force and Fire Service. It is also working with the Department for International Trade (DIT) to provide training for NGOs working to support the displaced Rohingya people of Myanmar.
Lazarus Training is also looking to expand its African operations in Nigeria, Ghana and Senegal in the next six months, and to expand in Kenya and Ethiopia in the latter half of the year.


“DIT’s support through its Overseas Market Introduction Service (OMIS) has been invaluable. OMIS has introduced us to key companies and organisations in Africa, and even secured us an opportunity to speak with representatives from the African Union in Ethiopia.”


Over the past three years, the company’s revenues from overseas trade have increased by 5% per annum, with export sales now accounting for 20% of its total turnover.

Since early 2017, the business has received support from the DIT to help identify new clients overseas. DIT’s Exporting is GREAT campaign aims to help more businesses explore new markets abroad, and is currently showcasing 30+ UK businesses – from a range of sectors and regions including Lazarus Training – to inspire and support firms up and down the country to export.

Alistair Hollington, co-founder and co-director of Lazarus Training, said: “Exporting has become a significant part of our business, and we expect this to only grow as the year goes on.

“The process has not been without its challenges, but overcoming them has been so rewarding. When we started to explore additional markets in Africa, we found it difficult to identify the right people to talk to. Here, DIT’s support through its Overseas Market Introduction Service (OMIS) has been invaluable. OMIS has introduced us to key companies and organisations in Africa, and even secured us an opportunity to speak with representatives from the African Union in Ethiopia.

“With the right strategy and guidance from external organisations and experts, the exporting process can be a breeze. If we can do it, then others can too.”

Alan Pain, Regional Director for the East of England at the Department for International Trade, said: “Lazarus Training is a first-class example of a home-grown Essex company that’s achieving sustainable growth by exporting its services.

“The business was recently able to share its experience of the exporting journey on the Cambridge leg of our UK-Africa Roadshow, which brought 40 East of England companies keen to break into the African market together with experts on African trade.


“With the right strategy and guidance from external organisations and experts, the exporting process can be a breeze. If we can do it, then others can too.”


“We know that two of the main barriers keeping companies from exporting are finding new markets and identifying suitable buyers. To support firms, we have more than 30 international trade advisers based on the ground in the East of England who provide specialist support and guidance to ensure that companies can make the most of opportunities abroad. The support is out there, and I’d urge anyone who is interested to get in touch.”

For more information on how we can support your business in exporting overseas, get in touch.